Get A Professional Logo
One of the more obvious ways to brand a company or product
is through a logo. Open up your fridge, flip through a magazine,
surf the Internet and there they are. The moment you see them
you recall products, commercials, good experiences and possibly
bad ones - but the key point is you remember them.
Not everyone can have a trademark as ubiquitous as Coke, Apple
or the Miami Dolphins but a professionally designed logo is
a great way to create branding. Don't get me wrong, a great
logo will not catapult you to profitability. But a well designed,
unique logo that people remember can be a powerful weapon in
your advertising arsenal.
Companies can spend a fortune to create the perfect logo that
reflects their business personality and has the potential to
become instantly recognizable by the public. Recognition is
the key to selling your product and/or service. Designing a
great logo is not to be underestimated and is well worth the
time and effort. Here are a few points to consider in (re)designing
a memorable logo.
Your logo must be usable in a variety of formats; business
cards, letterhead, advertising, brochures, and Websites.
Simple is better than complex. The acronym KISS is frequently
used by logo designers. It means 'Keep it simple, stupid.'
Your logo should be usable in black and white form. This is
important for newspaper advertising, faxes as well as logo
placement on your products.
Never use a font, piece of clip art or image in your logo
without making it unique. The last thing a business wants is
to see that umbrella clip art appear in some obscure advertisement
or heaven forbid the logo of a rival umbrella company.
Trademark your logo after you have designed it. A good logo
should last you 10 years.