How do Search Engines Work?
You have a professionally designed website now what? You have
to bring people to it. The easiest way to get visitors to your
Web site is to register it with the major search engines and
Search engines use automated software (known as robots or
spiders) to follow links on Web sites, harvesting information
as they go. When someone submits a query to a search engine,
the engine returns a list of sites, ranking them on their relevance
to the keywords used in the search. How search engines assess
your site and determine the relevance of the words often depends
on how the specific search engine works. Some engines, such
as Excite, use artificial intelligence to recognize concepts
that frequently appear together. Other search engines, list
the more popular sites first. There is no way to guarantee
that your site will come up on top in a search. After all,
we can't all come up on top!
Which search engines should I register with?
All of them, well most of them wouldn't hurt. But the top
7 search engines account for 95% of web traffic combined; Google,
Yahoo!, AltaVista, Excite, Infoseek, HotBot, Lycos. Actually,
Yahoo isn't really a search engine, but rather a directory.
There are hundreds for you to choose from.
How long does it take to be listed?
Don't expect your site to show up in search engines immediately.
It can take anything from 24 hours to 6 months or even longer.
It depends on the search engine. Most search engine crawlers
typically retrieve only a few pages from each site on each
visit and visits can be weeks apart.
How do I get my Web site to the top of search engines?
I have read so much that if your Web site doesn't appear within
the top 10 of search engine listings, then people aren't likely
to find you. This may be true, but it's not the only place
where people can find you and with millions of Web sites out
there, we can't all be in the top 10! If there is a few particular
words that need to be shown on top 10 then we suggest going
with a pay-per-click program. You will choose the amount willing
to pay for each keyword and your site will be shown at top
as a sponsor site.
Cross linking websites is also very effective. I have found
a lot of new Web sites by links from other Web sites There
is no simple trick that will get your Web site to the top of
search engines. Also the search engines change the way they
prioritize the listings every few months, so you can spend
all your time trying to beat the system.